Good product sells itself by Saurabh

March 20, 2011

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I disagree with the statement & following are my views. According to me , the customer or the target group for the product must know about the benefits of it through any sort of channel , whether it is advertisement through print or electonic media , road shows , or through new ways like blogging […]

Posted in: Your Call

Good product sells itself by Shekhar Shukla

March 20, 2011

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I do think that good product sells itself. In the era of competition each and every company wants to add some new feature in their product.  Technology is also getting advanced day by day. There are many company which make multimedia mobiles and their accessories.  Most of them provide almost the same technology. But there […]

Posted in: Your Call

Good product sells itself by Sunil Malhotra

March 20, 2011

0

“A good product sells itself” – I disagree because whatever the product be and however good it may be still no product is powerful enough to move itself from the manufacturer to the consumer. If it were possible then what would be the need for sales department in any organization which in fact is considered the backbone of an organization. As per […]

Posted in: Your Call

“Good product sells itself” by Sunil Barsaiyan

March 20, 2011

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Before going into the statement whether a “good product sells itself or not”, let us first see what exactly is the definition of a so-called “good product”. A product / service or more broadly an offering is always designed to cater to the needs of the consumer. Offerings are always characterized by their means, material, form, […]

Posted in: Your Call

The complexities & contradictions surrounding the world of Non Government Organizations

March 13, 2011

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It is a paradox that the concept of Non Government Organizations (NGO) is grossly misunderstood in India, especially by the ones running them. In my view and experience the primary objective and function of an NGO is to conserve what is known as the “social wealth” of a culture.  This function is carried out by […]

Posted in: Uncategorized

Who wants to make money?

February 24, 2011

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For those who have never heard of multi-level marketing have at least heard of companies namely Tupperware and Amway. The reason I have picked up on these two names is not because I am here to pin down these two companies. On the contrary, these are rather respectable names in India. Many of us have […]

Posted in: Uncategorized

Frills vs. Fundamentals

February 22, 2011

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Pratik Mahajan shared his business idea with us on Facebook page of Awaaz Entrepreneur a couple of days ago. He wants to set up a vegetable shop in Indore. He says his USP would be home delivery. Although as a customer the promise of fruit and vegetables reaching my doorstep made the proposition sound very attractive, but once Pratik informed that […]

Posted in: Uncategorized
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